by jagan | Jun 12, 2018 | Branding, Sales & Marketing
Successful people don’t do different things; they do things differently. If you read business books, you must have come across this sentence. All of us have successful people around us. Not just in business, but there are successful people in every walk and...
by jagan | May 4, 2018 | Branding, Sales & Marketing
Every business needs to make new customers. Sales teams are focused on generating leads and converting them. While all sales teams have to perform these two tasks, a few teams outperform others. These sales teams belong to successful companies or should we say,...
by jagan | Jan 30, 2018 | Branding, Packaging Design, Sales & Marketing
In today’s world, almost every new product becomes a commodity tomorrow. In such a scenario, it is not the product but the brand that sells. For this very reason, any average product from a top FMCG or consumer goods company finds a place for itself in the...
by jagan | Jan 30, 2018 | Sales & Marketing
Note: This post is written for marketers to help understand the role designers play in helping them market their products and services. If you are a designer, you can share this post to boast about your job and skills. If you are a marketer, you will get to learn some...
by jagan | Jun 13, 2017 | Branding, Logo Design, Sales & Marketing
At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and globalization make it all the more necessary for a business to stand out and connect well with its customers. Despite such a pressing...
by jagan | Oct 12, 2015 | Branding, Sales & Marketing, Small Business
Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small as well as big business. There are cases when big brands try to look more like small firms and then there are small firms that are keen to imitate the...