by jagan | May 4, 2018 | Branding, Sales & Marketing
Every business needs to make new customers. Sales teams are focused on generating leads and converting them. While all sales teams have to perform these two tasks, a few teams outperform others. These sales teams belong to successful companies or should we say,... 
by jagan | Jan 31, 2018 | Branding, Logo Design
Whenever we get a new request for logo design, we request the client to provide his business information and design preferences. Our logo design questionnaire has some thought-provoking questions like what kind of emotions your logo should ignite? We ask a few simple... 
by jagan | Jan 30, 2018 | Branding, Packaging Design, Sales & Marketing
In today’s world, almost every new product becomes a commodity tomorrow. In such a scenario, it is not the product but the brand that sells. For this very reason, any average product from a top FMCG or consumer goods company finds a place for itself in the... 
by jagan | Jan 30, 2018 | Sales & Marketing
Note: This post is written for marketers to help understand the role designers play in helping them market their products and services. If you are a designer, you can share this post to boast about your job and skills. If you are a marketer, you will get to learn some... 
by jagan | Jun 13, 2017 | Branding, Logo Design, Sales & Marketing
At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and globalization make it all the more necessary for a business to stand out and connect well with its customers. Despite such a pressing... 
by jagan | Oct 12, 2015 | Branding, Sales & Marketing, Small Business
Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small as well as big business. There are cases when big brands try to look more like small firms and then there are small firms that are keen to imitate the... 
by jagan | Sep 24, 2015 | Branding, Sales & Marketing
Branding is what you are promising to your customers. Building a brand is a complex process and it gets tougher to cover up all the fundamentals of branding. Branding usually has been associated with logo designing, choosing the brand colors and services and marketing... 
by jagan | Sep 15, 2015 | Graphic Design, Logo Design
Logos are the face of the company; they are something that instantly relates to your brand. A reminder of your name, brand, company, recognition or many times the first thing that a customer remembers. To the general public, they are crafting that they associate with... 
by jagan | Sep 11, 2015 | Branding, Logo Design
Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection towards your brand. People feel bored in the absence of colors. So beware as a perception of color on emotions is far-reaching than we have imagined. It... 
by jagan | Sep 7, 2015 | Branding, Sales & Marketing
They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while committing blunders we often fail to recognize our very own silly doing. This dents our very own respective image that we are...
